Channel Management

Making sure your brand is represented well to your target markets

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Kondor’s focused channel management service offers retailers and brands the full breadth of our knowledge and contacts, as well as expert dedicated teams managing their accounts.

Forecasting Trends

We don’t just follow market trends, we forecast them and provide accurate predictions for all the different channels we work with.

Channel Coverage

We work closely with a wide range of channels, from grocers and high street, to mobile network operators and travel specialists – as well as pure play retailers.

Sharing Insight

Through sharing market intelligence we can offer our partners a unique insight and knowledge into the electrical accessories categories that few can match.

Personalised Service

Each retailer is assigned a personal account manager heading a dedicated team to work on your behalf. This personalised approach ensures that a developing relationship continues to evolve, and the partnership continues to become more and more successful through the support of CPFR.

We also have dedicated administration support teams for all of our accounts, as well as an in-house marketing team that can support products through packaging, video creation, and PR.

Category Management

Our experts can build tailored product portfolios, taking into account your brief, expectations, customer demographics, and targeted channels. Customer range selections often take place in our showroom with our partner brands, and preparation through planograms is also available.

Kondor’s in-house purchasing team dedicate themselves to sourcing a comprehensive selection of the highest quality products from trusted manufacturers, as well as category and leading brands. Engaging with the channel on your behalf leads to maximising brand presence whilst protecting brand integrity.

Retail Training & Support

Once a retailer has made their selection, Kondor’s support and service does not end there. Our account managers work in partnership with buyers to ensure the range is a success: from analysis and reporting, to staff training and frequent store visits.

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